When I sat out on a journey to be a monthly contributive editor for Social Media Club Editorial Team, I updated my profile here on SMC accordingly. I found some core themes in how I think and act in relation to this rapidly shifting and changing area we try to grasp, collaboratively and collectively in our shared community. The first theme identified was “Global Digital Participation” - #digipart – that has been covered in four articles altoghether, the last one introducing the Social Web Guide as a learning resource and community. The second theme was very much related to the changing primary face to the “cloud”, easily summarized in “mobility”. That is in fact still to be covered in some articles – instead I shared some comments on community management and social business vs social media, and applied, launching a conceptual vision on “One Pad Per Person” – #OPPP – somewhat to unify all my writings so far in one practical concept.
All things above are connected and linked up to this most profound theme when it comes to holistic analysis on “where we seem to go”. All things are related. And I feel the time has come for the emerging thought figure, the ideas increasing in their radiant luminosity the last year, mostly visualized – to be verbalized. I see something that I will now challenge myself to have a first systematic opening of a conversation in this wider global community, that I intend to be emerging from this first write-up. I introduce you to the thought world in relation to this try-out-to-grasp-what-I-sense – just sense – could be a corner of understanding the (often over/mis-used word) “paradigm shift” we experience. Where in a paradigm shift we go “from” and then “to” something in the transition.
The last idea, with its full development route from my discovery of the term 2003, further conceptualized during the last decade and manifested itself in its Wikipedia entry late 2008, serves as a guidance on how to grasp these next two core ideas that now gives me a pressing need to write up.
We were discussing the obsolescence in the use of the “channel” term, which had borrow its thought figure from “controlling water flows”, with this man-built artefact in the majority of the channels we speak about – maybe with an exception of the “English Channel” in between Dover/Calais. But Panama, Suez – and the Swedish Göta Kanal just some kilometers away from where I sit – all are there to have water flowing in controlled spaces and flows. But, coming to think of it, there is very little water flowing exactly through man-made channels of the totality, if we take into account the whole Hydrosphere – the part of our Biosphere consisting of water. Approx. 90 percent circulates far away and beyond human control – in fact circulating in the form of Ocean and Rain, from the surfaces of the Atlantic, Indian and Pacific, up in the clouds, and pouring back. In the same manner, those in “control” of “mass channels” of “communication”, need to know these days, that the “information flowing” in society is in between the many, the “mass”, inter-personal and social – something declared already with the Cluetrain Manifesto – Markets As Conversations. It’s this commonplace and omni-present information being exchanged in between people that has become more visible and carried with/at “social media forms, formats and places”. And very much of the descriptive terms in sphere and new media landscape uses “fluid language” – (life/live/music/video-) streams and (rss) flows.
We move from structured mass communication to self-organized direct communication – person to person, peer to peer – governed by us and on our conditions and demands. In our Social Circles. Yes, it’s no coincidence at all, why and how the new Google+ is designed and attempts to do.
Google+ is the new place among the older, but all these flowing convos takes place at virtual places, rather than channels. Structured, monologized one-way communicators with attitudes and mindsets echoing from the past, with unpersonal voices, now have to meet people with indeed personal and authentic voices in interactive two- and many-way dialogues.
Panta Rhei – Everything Flows.
In other words, he also expressed;
“You cannot step twice into the same stream”
With this, I find the seeking of what can be meant with our transitional move from “structure society to flow society”, begun at this spot for a more global audience. I will choose new sub-themes onwards, next time digging a bit deeper in order to identify which sub-themes there prospectively could be, checking in on other think-doers who explore related ideas, and digging up and getting an outline of their observations, comments, findings and contributions.
You have a standing invitation to join My Flow.
What and Where are Yours?
A contextual foot note:
This article was written in an attention environment where my main focus where at the newsflow in old and social media from the most horrifying terror crime that have taken place since Second World War in the Northern Europe. My thoughts and condolences go to all who died, their family, their friends and their nearest/dearest, and the whole Norwegian country now in a collective sorrow and grief. All who strive for a just, open, free, tolerant, democratic, love-filled, respect- and peaceful global society and community (where my contribution this month is reflecting my personal strives taking extra energy and force onwards, emerging from the course of events in my neighbour country) – KEEP IT UP!